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As chief super officer, Koshy will be featured in sun-fueled storytelling timed with Skin Cancer Awareness Month.
May 11, 2025
By: Lianna Albrizio
Associate Editor
As dermatologists, skincare experts and marketers push daily SPF usage as a critical invisible accessory, Supergoop! has recruited actress Liza Koshy to front a brand campaign to raise awareness about the importance of daily sunscreen use and skin cancer prevention. As chief super officer, Koshy will be featured in sun-fueled storytelling timed with Skin Cancer Awareness Month. The full 360 campaign spans digital, social, CTV, OOH and Sephora retail touchpoints. Three of its formulas will be ...
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